When you have the right offers, systems, and mindset in place, scaling becomes easy. It happens on repeat in the Founders Circle.

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Streamline your online business to create 50% more revenue this year.

There are so many things to love about running your own online business. 

 But while you’ve had some success, you’re burnt out. You’re tired of making 500 decisions a day and feeling swallowed by your to-do list. You know something needs to change, but you don’t have the energy to figure it out. 

Please know: you can have a business that brings you more wealth, energy, and time. One that works with your health needs and your neurodiverse brain. That’s exactly what you’ll build in Founders Circle. 


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Make better entrepreneurial decisions

When you master the skill of decision-making, you create 50% more revenue with ease. And when you follow the Strong Backbone Framework, your premium offers, systems, and mindset transform your entire business.

What Makes The Founders Circle Unique

In the Founders Circle, you will get coached on making your business more efficient so that you have resources to give back. You will get training and feedback on topics like:

NEURODIVERSE-FRIENDLY STRATEGY

ADVANCING SOCIETAL CHANGE THROUGH YOUR BIZ

PREMIUM PRICING MODELS

EFFICIENT SYSTEMS & TEAM

The Founders Circle guides you through The Strong Backbone Framework to ensure you focus on the right things at the right time (not all at once!).

The Brave Business Framework

Effortless Decisions

Expertise & Innovation

Streamlined Systems

Audacious Goals

Healthy Habits

Magnetic Messaging

Simplify the annoying stuff. Amplify the good stuff.

It feels like there’s so much to do when we’re working on our businesses. And this can overwhelm us and slow us down.

In The Founders Circle, you will focus on your systems, habits, and offers to create an industry-leading business. The Brave Business Framework outlines your path to that and helps you focus on what matters the most.

  • You’re not sure what your business is

  • You’re good where you are with your revenue and impact (that’s awesome!)

  • You’re not ready to have your assumptions challenged or to grow personally and professionally

  • You’re part of an MLM or otherwise selling someone else’s products

  • You follow QAnon, believe reverse racism is real, or think trickle-down economics is a great policy

THIS ISN’T FOR YOU IF:

Who is this for?

  • You need to 2x or 3x (or more) your revenue this year

  • You’re ready to invest the time, money, and energy

  •  into yourself and to show up and do the work (we’re not looking for flakes or get-rich-quick boss babes)

  • You’re tired of piecing together a strategy and want to build a lasting, stable business through premium offers (without a toxic paint-by-numbers growth plan)

  • You’re busy all the time, but somehow your to-do list never gets shorter

  • You want a business that makes money and

  •  challenges systemic racism and sexism, too

  • You know you can make a bunch of money, but you’re not sure why that hasn’t happened yet (I can show you)

YOU’RE READY TO APPLY IF:

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Founder, Mettle & Tonic

Cassie Paton

Not only that, but I attracted truly dream clients. I got some of my key systems in place and I hired my VA.

Now I'm at the point where I'm looking toward scaling and bringing in subcontractors, because another thing Jess coaches you on is finding leverage early so you can make room for more joy in your life. And possibly one of the biggest revelations for me while working with Jess is that you can and should build a business around your strengths and bring in support on the rest."


"BETWEEN APRIL WHEN I STARTED MY BUSINESS AND DECEMBER OF THAT FIRST YEAR, I MADE $20K... IN MY FIRST FULL CALENDAR YEAR OF BUSINESS, I MADE $80K. 

CEO, STUDIO KARA MURFRO

Kara Murphy

“This program helped me take myself seriously as a business owner and to develop strong habits to actually start getting results. Jess always challenged me to let go of the many limiting beliefs I had around business and making money so that I could start charging my worth. As a result, I went from 0 clients to 5 beta clients and from $0 per package to $1,000 per package!”

“...I WENT FROM 0 CLIENTS TO 5 BETA CLIENTS AND FROM $0 PER PACKAGE TO $1,000 PER PACKAGE!”

Jess Joswick

Hello, fellow entrepreneurial explorer! I know what’s going through your mind right now. Okay, I can’t read your mind, but I do know your situation all too well. 

The truth is. . . AWHILE AGO, I TOTALLY HIT A CEILING…

I was good at graphic design, but I had a few problems: I had maxed out my referrals, was scared to death of networking or picking up the phone, and felt resigned to years of snail-like growth before I ‘made it.’ Hey, you gotta put in your time, right?! 

AND I DIDN’T THINK I COULD ASK FOR MORE OR BETTER WORK… And even if I got it, I couldn’t handle it all. I was resigned to being overworked, underpaid, and overwhelmed. 

BUT I NEVER THOUGHT I NEEDED TO PAY FOR HELP.  Coaching? That was something for more ‘successful’ corporate people. What difference could it make? All I needed to do was to get better at my craft. Someone would notice eventually!


BUT I TOOK THE LEAP AND… Coaching changed my life forever (no exaggeration). With my coach’s guidance, I got rid of some long-held beliefs I was dragging around and picked up some business skills that weren’t part of my academic career (somehow, those didn’t make it into my Italian literature degree).   

I realized that things could be so much easier with the right strategy, mindset work, and people around me on the same journey.

I’m thrilled that you’re interested in joining the Founders Circle. Learning and growing alongside fellow entrepreneurs is the best part of the ride! 

However you’ve gotten here, you’re in the right place to get further than you ever thought possible. I can’t wait to see what you build.

Meet your business coach

The Inner Circle

When you make 50% more revenue than your last calendar year in business, you join the Inner Circle and get access to special bonus training and support. Our Inner Circle Tracker handles the calculations for you—all you need to do is stack your cash and submit your wins.

Round-the-clock access to group chat in between sessions on Voxer. You will be able to ask the group for feedback and recommendations, celebrate your wins, and use the group for accountability in our private channel.

Community and support on your phone

What to expect when you join the Founders Circle

You will have a monthly coworking call structured by pomodoros (25 minutes of deep work). This focused time paired with body doubling helps neurodiverse folks (and everyone) get shit done. 

Pomodoro Power Hour

Twice a month, you will get group coaching on your most pressing questions and gain clarity on your roadblocks. You start each call by reporting your progress on your quarterly goals. This helps you celebrate your progress and stay accountable to yourself. You then have open Q&A on mindset, offers, marketing, systems, sales, and leadership.

The Brave Q&A Calls

You will get one or two private coaching sessions each month with me. This is focused time to apply the skills you’re learning in the program material to your business.

One-on-one coaching

During these retreats, you will learn how to think and operate as a premium business owner. You will get coaching on your mindset and your goals for your next 6 months. 

Two Live Retreats

This portal saves you time and energy. You get access to templates, Airtable bases, and documents that I use in my own business. You can also see examples of marketing that converts. The Hub is the home of From Idea to Income, my course that teaches you the core concepts of The Strong Backbone Framework. 

The Founders Circle Resource Hub

Live trainings by the Backbone team and guest coaches on areas of business like Amplifying Automations, Measuring Social Media Metrics, and Building a Team.

Topic-specific trainings

Through the audio course FOUNDATION, you will discover entrepreneurial concepts that are crucial to your success. FOUNDATION banishes your overwhelm. Lessons drop weekly and are 15 minutes or less. You will know exactly what needs to be done each week in order for you to have a sustainable, efficient business. 

Targeted guidance during the first 90 days of your program.

The Founders Circle is a 12 month commitment. It is between $12,500—18,000 depending on the level of private support you choose.


Ready to see if this is a fit?

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BRAND STRATEGIST AND BUSINESS MENTOR FOR FEMALE FOUNDERS

Maura Walters

Since working with Jess, I have developed a high-ticket offer that solves a lot of problems for my clients, really keeps them in my orbit, and gives me that stability I truly needed in my business.

I first came to Jess because I was in a vicious cycle of having a lot of one-off projects and very inconsistent income.

Co-Founders of SheTV Media

Natalie & Meredith

But throughout this program, we were able to regain clients and reach our revenue goal that we had set before the pandemic outbreak!

WE STARTED THE PROGRAM WITH NO CLIENTS ON THE BOOKS, AS EVERYONE HAD JUST CANCELED ALL EVENTS OF THE YEAR DUE TO COVID…

When you master the skill of decision-making, you create 50% more revenue with ease. Your first decision is to book a call with Jess (that's me!) to see if The Founders Circle is the container for you this year.

The Investment

$12,500 — $18,000

Book Your Call to Enroll

Some Answers to Common Questions

I look at your whole self so your business can be more efficient, profitable, and joyous. To do that, I help you get clear on your life goals and make sure what you’re doing in your day-to-day aligns. 

It’s not all touchy-feely stuff, though. I consider it an obligation to tell it like it is in service of your progress and growth. I’m heavy into developing the healthy habits that will get you to your pie-in-the-sky vision, which includes mindset work, managing yourself and your time, and yes, looking at the numbers so you can get some ROI.

My coaching isn’t just about learning strategies and tips (you can Google most of those). And if you’re looking for someone who will tell you the ‘right’ answer all the time, I’m not your coach. But if you want to 

  • Discover where you’re in your own way
  • Dream bigger and take action
  • Learn to let go of being perfect and trust yourself instead

then this might be the program for you.

No. I put together this program because it works better than 1:1 only. Our group sessions work hand-in-hand with private time—usually I’ll teach something everyone needs to know and then use private sessions to apply it to each client’s business. This gets them further faster than 1:1 time alone. I believe in group coaching so much and I’ll offer it forever because it works.

No. The Circle is an intentional container for folks who have committed. To maintain group safety, the only people who can access it are those who have agreed to our policies for showing up and getting support.

The training and Q&A calls are recorded and you have access to them 24/7/365. The accountability calls are not recorded—you gotta be there to get the magic.


Generally, my clients have 1 call per month to keep their momentum. However, I know that life happens and if necessary, we can double up the next month if need be, as long as there is time on my calendar.


The results of implementing a business model like the one I'm teaching in this program vary and depend on factors like, but not limited to: your industry, your skillset and experience, your commitment and bravery, and national and global events. They are also shaped by unequal white supremacist policies and culture, which can affect factors like access to capital and mindset. I've shared the experiences and successes shared on this page to show how my products are used and what results are possible. I make no promises or claims of your success and ask that you weigh all opportunities and risks before investing your time, money, and energy into my (or anyone's) products.