You’re a visionary who wants true abundance

Of Money, Time, And Energy. You’re In The Right Place.

I’ve always been an over-functioning high achiever who is very hard on herself.

I went from job to job early in my career, but I felt unfulfilled and bored. One day, I took a stab at graphic design at my 9-5, liked it, and eventually went freelance. 

Freelance was fun, but it wasn’t paying the bills. I was broke and exhausted all the time. By a stroke of luck, I met a business coach and transitioned into a branding studio. And I went hard. I was going to every networking event, reading every business book, and doing every project that came my way. I also picked up a coaching certification and loved it. But the way I talked to myself didn’t change. Nothing was ever enough—even when I was running myself into the ground.

A letter from the founder

I’m also an introvert who used to hate the spotlight.

I soon realized that I needed a better way of running my business if I was going to keep going and make world-changing money too.

Slowly, things changed. I started reprioritizing my own health and honing the skill of entrepreneurial decision-making. Once I did this, things began to shift. I realized that I could make so much more change with my business if it created more abundance in my life—of time, money, and energy.

All of this resulted in massive burnout and health problems, including anxiety attacks and periods of deep depression. 

As a coach, I help entrepreneurs create true freedom for themselves, loved ones, and communities.

My clients unlearn the ways they were taught to be successful: climbing the corporate ladder as quickly as possible, at the expense of their health and life, or putting their many identities on the shelf in order to please someone else. 


In my free time, you can find me reading sci-fi, playing music, collecting Peloton badges, hiking, and searching for the perfect matcha latte.

Effortless Decisions

Our Framework

Expertise & Innovation

Streamlined Systems

Audacious Goals

Healthy Habits

Magnetic Messaging

At Backbone Business, We Believe


Another way is possible. Will we be brave and take it?

Another way is always available to us if we want it.

We can run a business and have a joyous, purposeful life too. 

We have an obligation to redefine what leadership looks and acts like, who has power, and who makes the big decisions.

We can do more than just invite more people to the table—we can create a new table.

We can change our own lives and blow our own damn minds.

How we can work together to expand your premium business or brand:

STReamline your service-based business to create 50% more revenue this year. 

LEarn more

The Founders Circle


This 12-month program gives you the tools and coaching you need to create lasting financial, time, and energy freedom through your business. 

Create 80% of your revenue from launching just 1 high-ticket offer.

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High Ticket Hero

Capitalism won’t crumble because of your low prices. It’s time to create real sustainable change and become the leader of your industry at the same damn time.

Scale your brand to 7 figures on part-time hours.


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Seven Figure Founder

In Seven Figure Founder, you’ll get out of the day-to-day ops of your product-based brand so you can work on your next venture, think more creatively, and build your own brand.